Digital Operations Specialist


Company Description

We Dream. We Do. We Deliver.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. As a full-service, data-driven customer experience transformation, we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger between Namics and Isobar - two leading full-service digital agencies.

Our 1200+ digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS. The Merkle brand is the largest brand within the dentsu group, who shares with us a network of over 66,000+ passionate individuals in 146 countries.

Are you ready to push the boundaries of digital change and join a growing team with an amazing work environment?

If so we are searching for our next Digital Operations Specialist to join us to partner with our clients designated projects.

Job Description

As part of the Commercial Marketing Team, you will determine the best methods to gather information and clean data needed for marketing purposes. You will also manage our marketing automation tool to bring a seamless experience to our customers and prospects across our multiple touchpoints.  

You will join a small team, that is passionate about commercial marketing and lead generation, dedicated to delivering a great customer experience across our marketing channels. You will collaborate with our global teams to leverage the power of being an international and diverse company.


  • Drive operations on our marketing automation tool (Pardot) to enable email marketing, segmentation, lead collection, customized reporting
  • Analyse customer journeys and optimize them
  • Propose customer retention and acquisition strategies based on customer journeys on Pardot to improve campaign performance
  • Ensure the quality of the data used for marketing purpose and work closely with legal team to ensure we are GDPR compliant.


  • 2+ years of experience in digital marketing operations ideally
  • Experience in B2B marketing is a plus
  • Highly computer literate, 
  • Experience in Salesforce CRM and Pardot, html and CMS tools.
  • Experience in other marketing tools like social studio, falcon, google analytics is a plus
  • Excellent verbal and written communication skills. Proficiency in English 
  • Autonomous, rigorous, detailed oriented and well-organised
  • Good understanding of data and process flows
  • Good knowledge of data regulations across Europe.  
  • Customer-focused specialist with a positive, can-do attitude. 
  • Good administration and planning skills 
  • Ability to think and act both strategically and tactically with proven analytical when dissecting large amounts of data and turning it into actionable initiatives


  • A Bachelor’s degree in Marketing, mathematics, statistics, IT or Business

Additional Information

  • We offer an exciting environment in a promising industry in an international network
  • Flat hierarchies, feedback culture and a high degree of responsibility
  • Flexible working hours (flexitime and mobile teleworking) and a secure job with a permanent contract)
  • Free drinks and a modern equipped workplace (height-adjustable desks, ergonomic chairs, and laptops)
  • Optimal opportunities to work from home
  • Training and development opportunities through our in-house academy
  • Fluency in English is a must! Individually able to build a sense of trust and rapport that creates a comfortable & effective workplace
  • Proficient communication skills to teach the team various concepts around scalability, automation, and security.

With us, you will become part of: 

  • An international team, where you can gain new/relevant experience.
  • A dynamic environment where you will never happen to fall into a routine work.
  • Career path growth astounding – client grows, our team grow, you grow!
  • Start-up agile atmosphere.
  • Friendly international team of creative minds

Mindset & behavior

  • Passion for innovation and “can do” attitude
  • Brings a high-energy and passionate outlook to the job and can influence those around them
  • Passionate about technology and excited about the impact of emerging / disruptive technologies

Why you should work with us?

  • We are cooperating with an all types and sizes of clients from all around the world which allow us to provide a very diverse portfolio of projects and technologies to choose from to our people.
  • You will be part of a startup-minded branch of a company with a very strong and stable background.
  • Your contributions will have a distinct impact on our clients.

 And we offer even more!

🏜  5 weeks of vacation + 3 Wellness days
❤️ 2 Volunteering days to share the kindness of your heart with others
⏰ Flexible working hours and home office
🎯 ‘Fully covered’ certifications including Salesforce, Adobe, Microsoft, SAP etc (others based on position)
🎓 Full access to Dentsu Academy, LinkedIn Learning, on-site learning sessions 
🐶 Pet friendly offices
💌 Edenred meal and cafeteria benefits
🍹 Team events: company parties, monthly breakfasts, and pub quizzes
🥪 Snacks, and drinks at the office
💸 Referral bonus programme
💻 Laptop + equipment
📞 Corporate mobile phone subscription (personal use also)

  • + a lot more!

You have questions about the job? Then write us an e-mail.

Merkle Recruiting-Team Deutschland
Our recruiting team is looking forward to hearing from you.

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