Salesforce Marketing Advisor

Lancy

Company Description

We Dream. We Do. We Deliver.

As a full-service, data-driven customer experience transformation, we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger of Namics and Isobar - two leading full-service digital agencies.

Our 1200+ digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet, and CMS. We are part of the global Merkle brand, the largest brand within the Dentsu group, which shares with us a network of over 66,000 passionate individuals in 146 countries.

Job Description

As a Martech Advisory member, the profile will supervise technically our Salesforce Marketing B2B/B2C projects with our most strategic clients,

consulting them during the workshops, ensuring best practices are applied towards a smoother GTM transition.

 

A Martech Advisor will be also responsible for the technical endeavor during pre-sales phases, with activities such as project estimation,

feasibility study, project phasing in multi-brand and multi-market rollouts, design thinking. A Martech Advisor will also follow internal knowledge-sharing activities to make the other teams grow faster.

 

Responsibilities

・Project involvement as technical advisor for guiding the clients' roadmap of implementation

・Project scope definition and consulting role showing tactical quick wins to the clients

・Being the Go-To-Person for the teams and the clients, within large projects, for channel activation through 3rd party apps or custom implementation

・Technical analysis for Salesforce marketing B2B and B2C pre-sales activities

Qualifications

Essential Requirements

・5+ Experience with Salesforce Marketing Cloud and Pardot

・Strong knowledge of all modules of Marketing Cloud and Pardot, with a basic knowledge of Salesforce CRM

・Architectural experience and design thinking approach, focused on standard first

・Deep Knowledge of integration IN/OUT for Salesforce Marketing platforms

・Technical leadership within complex client structures and ecosystems

・Experience creating audit documents or project materials in PowerPoint

・English proficiency (French or German considered as strong assets)

 

Preferable Requirements

・Basic knowledge of Commerce cloud use cases with Salesforce marketing platforms

・Writing skills for internal knowledge sharing documentation and company blog posts

・Knowledge of analytics topics, such as marketing KPIs, ROI, omnichannel tracking architecture

Additional Information

Company Culture:

We work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through the home office, meaning you can work anywhere with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.

If you ever feel the need to take a break from the digital world, we love to get hands-on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the foosball table, PlayStation, massage bench, or yoga mat. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs, and more. Not enough? We are full believers in education and support training, whether it be internally or externally. We support you.

If you feel inspired by us, we’ll probably be inspired by you. Join us now and apply online to make sure we match each other’s expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background, please indicate your salary expectations and possible entry date. We look forward to hearing from you!

Personal consultancies - we only work with selected partners.

 

All your information will be kept confidential according to EEO guidelines.

You have questions about the job? Then write us an e-mail.

Merkle Recruiting-Team Deutschland
Our recruiting team is looking forward to hearing from you.

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