·Bachelor’s or Master’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)
·3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.
·Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions
·Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...
·Experience with Analytics data quality process (HubScan, Observepoint)
·Databases and data manipulation using SQL, relational databases and Excel
·Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.
·Strong analytical and complex problem-solving skills
·Strong team collaboration and organizational skills
·Experience with 3rd party CDP (or DMP) tools and implementations (Tealium, Arm Treasure Data, Exponea, Adobe AEP, AdForm …)
·Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify
·Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel