Web Analytics Consultant


Company Description

We Dream. We Do. We Deliver.

As a full-service, data-driven customer experience transformation, we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger Namics and Isobar - two leading full-service digital agencies.

Our 1200+ digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS. We are part of the global Merkle brand, the largest brand within the dentsu group, who shares with us a network of over 66,000 passionate individuals in 146 countries.

Job Description

We are looking to recruit an experienced Web Analytics Implementation Specialist with a key focus on increasing confidence and trust in data integrity through improved management of Data Quality. 

You will be responsible for designing, implementing, reporting, and maintaining a best practice Data Quality Management (DQM) service involving web tag management systems and analytics. You will work with business stakeholders, analysts and web development teams to optimize the reporting and analytics capabilities and proactively improve performance and data quality.

You will be responsible for finding and solving problems with client’s data and coordinating an operational team of analysts to resolve front line data quality issues; You will develop dashboards and implement tools able to improve data quality processes and promote a strong data governance culture.

We are looking for someone able to:

  • Work closely with data owners, data users and data custodians (IT) to ensure the root cause of reported data issues is understood and underlying problems as well as associated symptoms are resolved 
  • Establish & maintain Data Quality Scorecards to pro-actively monitor and report on data quality across groups
  • Oversee, define and implement a program of data quality improvements, policies procedures and assurance processes to ensure consistency, accuracy and compliance
  • Manage a small team of specialist analyst resources
  • Work with other eCommerce, Insights, operational teams to share data, findings, issues and solutions while effectively managing stakeholders and external providers
  • Partner with multiple stakeholders to translate business questions and use cases into detailed documentation and tracking specifications and guidelines
  • Support the plan, designing and implementation of web analytics across a portfolio of digital channels and platforms (advertising, CRM, marketing automation, etc.)
  • Provide quality assurance on all implemented tracking to ensure accurate measurement, identify data collection issues, suggest improvements and work to implement fixes.
  • Assist end-users with data validation questions, provide guidance on how to retrieve the data needed to answer business questions.
  • Operate in a fast-paced environment where you will be responsible for driving multiple analytics solution design projects in parallel.



  • 5+ years of Web Analytics hands-on experience with implementation expertise, using Google Analytics
  • Experience with tag management systems such as Google Tag Manager
  • Experience in data visualization tools such as Google Data Studio
  • Functional knowledge of client-side development in JavaScript, and front-end debugging.
  • Experience in dealing with multiple stakeholders, while coordinating multiple teams, and external providers
  • Excellent with Data testing for reliability
  • Experience in developing measurement plans and tagging strategies, as well as the ability to QA analytics implementations.
  • Critical thinker, with prioritizing and problem-solving skills
  • Fluent in English

Additional Information

With us, you will become part of:

  • An international team, where you can gain new/relevant experience
  • The best Talent Acquisition Team in our organization
  • A dynamic environment where you will never happen to fall into a routine work
  • Possibility to grow and develop
  • Start-up agile atmosphere
  • Friendly international team of creative minds

And we offer even more:

  • Brand new offices in Prague and Brno with great accessibility
  • Laptop and international tariff even for your private use
  • Cafeteria of benefits to choose from – life insurance, pension insurance, Edenred Cafeteria and more are coming
  • Medical advisory system – ulekare.cz
  • 5 weeks of paid vacation (25 days)
  • 3 Wellness days per calendar year
  • Soulmio wellbeing benefit
  • Flexible working hours and home-office possibility
  • Relocation support for candidates outside of the Czech Republic

You have questions about the job? Then write us an e-mail.

Merkle Recruiting-Team Deutschland
Our recruiting team is looking forward to hearing from you.

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