- The topics: From Data-driven Marketing to Leadership and Business Innovation
- Danone, Siemens, AMAG and many more provided insights into success stories as well as implementation challenges
- The well-known science journalist Ranga Yogeshwar and Prof. Dr. Heike Bruch from the University of St. Gallen took a look into the future
- About 160 participants in three days
Zurich / Frankfurt, October 30, 2020
Yesterday, the eleventh Smart Business Day of the full-service digital agency Namics - A Merkle Company ended – this year purely digital and spread over three days. Under the motto "Data-driven Transformation", the focus was on data-driven marketing, leadership and business innovation from October 27 - 29. Speakers from international companies and the scientific community (Danone, Siemens, AMAG Group, dentsu, University of St. Gallen) spoke about the profitable use of data, modern leadership in an agile environment and new digital business models. The final presentation was held by science journalist Ranga Yogeshwar, who took a look into the digital future.
In this extraordinary year the symposium took place purely virtually for the first time. The speakers were connected via live stream. The broadcast with moderator Tim Dührkoop was live from a studio in Thurgau and reached about 160 participants from Switzerland and Germany. During the lectures, they could interact in the chat, ask questions to the speakers or use the virtual networking for direct exchange. The Smart Business Day is one of the most important information platforms on the digital change in Switzerland and has been held annually since 2009.