OMV: With social media strategy to a new target group

Cool content & fresh social media formats optimise OMV's digital communication


At a glance

  1. 01The challengeNew target group for OMV
  2. 02Our approachComprehensive communication strategy for the energy specialist
  3. 03The resultHigher reach and better image
  • Sector

    • Energy
  • Disciplines

    • Digital Marketing
    • Operations
  • Year

    • since 2020
  • Tech Stack

    • Social Media Channels
  • Services

    • Strategy & Consulting
    • Conception
    • User Experience & Design
    • Content: Creation / Migration
    • Campaign management
    • Monitoring and Reporting

The challenge

OMV wants to position itself and its topics with new and exciting content formats on social media and thus improve the positive perception, especially in a still neutral target group. The focus will be on topics from the areas of sustainability, climate and petrochemicals. In order to position these topics in a way that is effective for the target group, OMV has enlisted the support of Merkle to implement and further develop its social media strategy. 


Our approach

Benchmark analysis

A comprehensive benchmark analysis in the field of social media serves as a basis for a sustainable social media and communication strategy. 

Workshops with OMV

Together with OMV, we develop goals, strategy and KPI sets in a series of workshops on social media strategy.

New content formats

We create innovative content ideas for OMV's social media channels.

The result: Optimal social media communication

Instagram, Twitter, YouTube & Co.: Since 2020, we have been supporting OMV AG on all its social media channels. For this, we design assets, create new content and shoot videos.

We also advise the company on the strategic development of its digital activities. In this way, we ensure that OMV AG continues to score points with its international target group in the future.
OMV ReOil plant

Matthias Chromy, Social Media expert OMV

"Merkle distinguished itself in the pitch with a very comprehensive and excellently derived use case as well as with its references. In day-to-day business, Merkle impresses above all with its quick and uncomplicated cooperation. Merkle understands their role very well and challenges concepts and ideas with sound expertise and experience from other clients."
Matthias Chromy

More success stories

Merkle sales contact persons in the DACH-region
Your contacts at Merkle: Mathias Fanschek for Austria, Tobias Hollritt for Switzerland and Benjamin Quitter for Germany