Redesign digital brand appearance.
The ADAC is Germany’s biggest automobile club based in Munich. Until 2018, the association is targeting a new look of its brand appearance and has therefor partnered with Merkle.
The aim of the new website is for it to become a device-, time-, and location-independent platform for members, costumers and other interested parties.
Our website adac.de is a central means of communication and interaction, which is increasingly gaining in importance with the growing mobile use. We are very pleased to have found a competent and reliable partner in Merkle for the further strategic development of adac.de. In particular, we appreciate the support of Merkle in introducing agile project management methods in the ADAC.
Marion Ebentheuer, Managing director ADAC e.V.