Redesign digital brand appearance
The ADAC is Germany’s biggest automobile club based in Munich. The association had set itself the goal of redesigning its digital brand presence by 2018 and chose Merkle as its partner.
The aim of the new website was for it to become a device-, time-, and location-independent platform for members, costumers and other interested parties.
"Our website adac.de is a central means of communication and interaction, which is increasingly gaining in importance with the growing mobile use. We are very pleased to have found a competent and reliable partner in Merkle for the further strategic development of adac.de. In particular, we appreciate the support of Merkle in introducing agile project management methods in the ADAC."
Marion Ebentheuer, Managing director ADAC e.V.