Merkle accompanies the Swiss company with the realisation of their new business model
The AMAG Group is a real capacity in the automotive sector. The importer has been fulfilling the Swiss population's mobility wishes since 1945. Excellent service and customer orientation pay off: In terms of turnover, AMAG is now one of the 50 largest Swiss companies. 90 percent of all Swiss know the brand.
With the new business model Clyde, the AMAG Innovation & Venture LAB aims to strengthen its position in the digital subscription economy: a subscription model for cars. Merkle is workingclosely with AMAG to develop the right online platform to ensure that the company is able to realise this business innovation digitally. The aim is to make the ordering process as simple and transparent as possible and to automate processes. A special challenge: In order to meet the high market dynamics, the MVP version of the platform had to be realised in only six weeks.
In sprints for iterative, joint implementation, Merkle develops a platform with AMAG that addresses a growing customer need and supports AMAG's rapid market entry. With the right balance between design and implementation speed, a website can go live within a very short time, which focuses on the user and at the same time meets the special requirements of the distribution system.
A transparent ordering process shows users from the beginning the steps to the successful subscription. This makes it easy for customers to find the perfect car.
Various APIs enable the connection to further digital systems and communities. So the platform can be easily extended later.