With a digital campaign, we called on professional filmmakers to submit their concept for the Audi A6 Reveal film.
After the best 6 concepts were selected by a top-class Audi jury, the filmmakers were flown to Ingolstadt and were allowed to take their first look at the still secret Audi A6. Inspired by this, they shot their personal cinematic vision of the premium vehicle with a budget of 15,000 Euros each.
The best three films were awarded prize money by the jury and all the young directors were invited to the big revealing in Geneva.
The campaign was accompanied completely digitally - and thus continuously increased the attention of the target group.