audimex: Salesforce Pardot for successful lead nurturing

With marketing automation to targeted customer approaches and efficient sales processes

At a glance

  1. 01The challengeAutomating sales and marketing tasks
  2. 02Our approachSalesforce Pardot as a marketing automation tool
  3. 03The resultA modern and sustainable tool
AUDIMEXCreated with Sketch.
  • Sector

    • Medical technology
  • Disciplines

    • Strategy & Consulting
    • Conception
    • Technical implementation
  • Year

    • 2018
  • Tech Stack

    • Salesforce
  • Services

    • CRM & Customer Loyalty
    • Digital Marketing

The challenge

Unnecessary telephone calls, manual resubmissions, numerous Excel tables – everyday life for the sales staff of audimex AG.

Therefore the provider of auditing software wants to make processes more efficient by automating sales and marketing tasks. The measures should be tailored even more specifically to customer needs and thus increase their success.

On the basis of these goals we advise our customers and together we implement the appropriate solution.


Our approach

Salesforce Pardot is used as a marketing automation tool. This complements the existing CRM solution Salesforce Sales Cloud and ensures seamless integration.

In a workshop we define the integration requirements and implement them in close cooperation with the customer. The chosen solution enables fast implementation at audimex due to a wide range of standard functions.

Modern and sustainable tool for automating all sales and marketing activities.

Centrally controlled communication.

It ensures a uniform, centrally controlled communication across all sales employees and offers various possibilities for successful lead nurturing. Customers thus receive information and offers that are relevant to them and tailored to their needs.
audimex - Tabletansicht Website

Coordination of mailing campaigns and automated mailings.

The coordination of mailing campaigns and automated mailings is much easier and transparent for all sales employees. Email marketing processes are thus more clearly structured and easy to implement. audimex employees now have more time for their actual task: selling their software solution.
audimex - Ansicht der User Journey

More success stories.

Curious? We also successfully implement your digital project.

Merkle sales contact persons in the DACH-region
Your contacts at Merkle: Mathias Fanschek for Austria, Tobias Hollritt for Switzerland and Benjamin Quitter for Germany