Clear and simple: the new web presence makes brand promises come true
On May 20 of 2017, Bank Cler (formally known as Bank Coop) was launched with a new name and face. The name “Cler” is Rhaeto-Romanic and stands for clarity and simplicity – characteristics that should be perceived across all channels. As the most important touch point, the website should represent the brand as a flagship. The company places an emphasis on customer-oriented information to make the banking business approachable and as convenient as possible for its customers.
As a design and implementation partner, we supported Bank Cler in implementing its new strategic direction to its website.
We chose the following approach for Bank Cler’s new web presence: