Since 2017, Merkle has been responsible for the digital presence of the Beiersdorf brands in Austria as a Digital Lead Agency.
The consumer goods group Beiersdorf is a global player in the field of cosmetics & co. For the digital channels of its various brands in Austria such as Nivea, Florena and Labello, the company needs year-round support. In addition to several campaigns, always-on content is an important topic for Beiersdorf. On top of that the group wants to strategically develop its digital activities - and needs a sparring partner here. Just the right job for Merkle.