Merkle is developing a new e-Commerce solution with a uniform customer experience
The Swiss Bossard Holding AG is an internationally active company for connection technology. Another focus is on the promising area of smart factory logistics.
Until now, however, the company used eleven different platforms. This was accompanied by many more interfaces, designs and complementary systems.
The users each need different log-in data. Access is complicated and the online presence is inconsistent. Bossard urgently needed a new e-Commerce solution with a seamless customer journey.
Bossard's modern B2B platform combines two systems to create a seamless customer journey:
The customers are the focus of the innovative platform. The smooth transition between CMS and e-commerce facilitates their navigation. Thanks to the intuitive design, users can find the right products for them. They can view their purchase history or order even faster via a scan app.
Together with Bossard, we are developing the new B2B platform including e-commerce solution based on the SAP Commerce Cloud. The new platform fulfils all the desired requirements of a professional online shop. Additional added value is created by the many customer-specific B2B features –for example, customer-specific prices and graduated prices, 3D visualisations and the storage of own article numbers.
New order? With the Bossard Scan app, this will be even quicker in future: customers simply scan the barcode of the desired product using their smartphone. They can then access the ordering and payment process either directly via the app or the PC. In this way, the app makes shopping a much more pleasant experience.
The relaunch transforms the online shop from a complicated system to a uniform e-commerce experience. The new platform scores with many features:
Bossard expects a significant increase in e-commerce sales thanks to improved usability. Together with Bossard, Merkle is developing the B2B platform further in the long term: for example, the online shop will be linked directly to the Bossard users' ERP so that ordering is even faster.