Merkle brings the excellent service of the Swiss jeweller into the digital world.
Aesthetics, tradition and precision: Bucherer has stood for these values since 1888. In the meantime, the Swiss family-owned company has become the second largest luxury retailer in the world. A personal relationship with the customer and excellent service are essential for the jeweller in the digital world as well. Bucherer therefore needs a sophisticated CRM system that creates digital touch points for customers and thus ideally complements the real service. The project is particularly challenging because of the tight time frame.