With Merkle and a digital customer experience, the materials producer becomes a pioneer in the B2B sector.
The strategy is based on our From Insights to Action approach: Merkle first determines how close the company is to its customers: How well does it know their needs and pays? Internal interviews are held for this purpose. The experts also interview various external, international target groups of the B2B company. With the help of the interviews we can identify and understand the clients in their individual job roles. Based on these findings, Merkle develops a detailed roadmap for Covestro for the initiated Digital Customer Journey Program.