Credit Suisse provides clients a modern financial platform

With its powerful frontend and backend Merkle creates the basis for rebranding

At a glance

  1. 01The challengeRebranding of the bank
  2. 02Our approachAgile Scrum method und LESS guidelines
  3. 03The resultA convincing user experience
CREDITSUISSECreated with Sketch.
  • Sector

    • Financial services
  • Disciplines

    • Product Owner Consulting
    • Frontend
    • Backend
  • Year

    • 2018
  • Tech Stack

    • Adobe Experience Manager
  • Services

    • Experience Platforms

The challenge

Once again our long-term client Credit Suisse relies on the cooperation with Merkle. As one of the leading financial services providers in Switzerland, the bank is aiming to rebrand. The goal: to position itself as a modern bank for its clients with a fresh, updated image.

Merkle is implementing the technical aspects of the project and is responsible for the front-end and back-end relaunch.

One challenge is to orchestrate the multi-agency setup and combine concept, branding, user experience, design and technical implementation into a good solution.

Our approach

  • The redesign of the website focuses on clarity and a consistent orientation towards the user.
  • Based on the concept and design of the partner agencies, we technically implement the website using the agile Scrum method. On the basis of the LESS guidelines, which allow SCRUM to be used scaled across several teams, we coordinate two Scrum teams with more than twelve developers.
  • The close cooperation between the Credit Suisse IT department and the Merkle development team ensures knowledge transfer in both directions and enables the transfer after go-live.
  • We retain the Adobe Experience Manager because the content management system interacts perfectly with existing marketing products.

With the redesigned private client section of the website, Credit Suisse presents itself as a modern financial services provider.

A convincing user experience.

The clear design and the convincing user experience create a user-centric approach. The basis for this is a fast, reliable frontend and a powerful backend.
Credit Suisse - Mobile Ansicht: Our Bonviva Silver Package

Storytelling and relevant product information.

Credit Suisse is a thriving provider of storytelling and product information tailored to the needs of its clients. With the help of clearly structured subject areas, users can find the information they are looking for quickly and easily. Editorial articles lead directly to relevant products. Comparison modules and easy-to-use online calculators, as well as the option of concluding contracts directly, ensure optimized user journeys.
Credit Suisse: Ansicht Website: Hypotheken-Rechner

More success stories.

Neugierig geworden? Wir setzen auch Ihr Digitalprojekt erfolgreich um.

Merkle sales contact persons in the DACH-region
Your contacts at Merkle: Mathias Fanschek for Austria, Tobias Hollritt for Switzerland and Benjamin Quitter for Germany