With its powerful frontend and backend Merkle creates the basis for rebranding.
Once again our long-term client Credit Suisse relies on the cooperation with Merkle. As one of the leading financial services providers in Switzerland, the bank is aiming to rebrand. The goal: to position itself as a modern bank for its clients with a fresh, updated image.
Merkle is implementing the technical aspects of the project and is responsible for the front-end and back-end relaunch.
One challenge is to orchestrate the multi-agency setup and combine concept, branding, user experience, design and technical implementation into a good solution.