International landing pages for maximum flexibility.
DriveNow is the biggest carsharing company in Germany and a Joint Venture of SIXT and BMW. One goal of DriveNow is internationalization, which brings certain challenges with it such as different brand awareness and diverse target groups.
In the context of internationalization, DriveNow commissions Merkle to create individualized landing pages, that allow to publish marketing campaigns in different countries.
As a part of the project, Merkle is responsible for the concept, design as well as frontend and backend development. This includes the rebuilding of the Content Management System (CMS).