Focused, simplified and consistent: Increased customer benefit through optimized user journey
DriveNow is one of the largest car sharing companies in Europe and a joint venture between BMW and SIXT. Through a coherent brand communication and user experience across all channels and end devices, user guidance is to be optimized and conversions increased.
Through the increasing internationalization the company faces the challenges of varying degrees of brand awareness and diverse target groups.
As digital lead agency (press release in German) and after the creation of landing pages in 2016 (reference page in German) Merkle now supports the implementation with a comprehensive conceptual strategy, design and content creation.
For the project we choose the following approach: