EFFEN Vodka: Social media comms that champion diversity

EFFEN Vodka is a premium brand of Beam Suntory, the world's third largest spirits producer. As a global market leader, Beam Suntory connects diverse people and promotes an inclusive culture. EFFEN Vodka is particularly committed to equality. In doing so, the brand relies on its core values: acceptance and creativity. 

EFFEN invites connaisseurs to celebrate life with its exclusive vodka. ​By addressing socially relevant content, EFFEN gives its community and selected brand ambassadors an opportunity and platform to spread their voices.​ In addition, the company stands for diversity and individuality at the same time. To spread this message, EFFEN Vodka needs a strong social media strategy. This should increase awareness and engagement. 

Just the right job for Merkle!

The elaborated social media strategy focuses on a particularly strong target group. By addressing socially relevant content, EFFEN Vodka gives its community and selected brand ambassadors an important platform. 

The huge increase in impressions and engagement rates show the success EFFEN Vodka is having in driving equality, empowerment, and acceptance in the social community to drive diversity even further.  ​

In addition to these marketing KPIs, the brand receives positive feedback from its followers. The combination of enjoyment and meaningfulness has convinced users on Instagram and Facebook. They benefit from a high posting frequency and socially relevant content.