Generali Austria: Creative Full Service
Creative lead agency for Generali Austria
At a glance
- 01The challengeTranscreation and regionalization of the international creative campaign #REDITUDE for Austria
- 02Our approachAuthentic, emotional storytelling by integrating regional factors such as employees, initiatives, services, and products.
- 03The result Strategic and long-standing collaboration with ongoing creative communication campaigns
Sector
- Insurance
Disciplines
- Strategy & Consulting
- Campaign Development
- Creative Consulting
- Campaign implementation
Year
- since 2020
Tech Stack
- Adobe Creative Suite
Services
- Fullservice
- Campaign Development
- Strategic Brand Management
- Creative Lead Agency
- Digital Experiences
- Digital Strategy
The challenge
Generali Austria is the third-largest insurance group in the country. It offers a wide-ranging spectrum of insurance and pension products as well as assistance and financial services.
Merkle is the national partner for creative consulting and implementation of the international repositioning on a local level, staged with the new communication campaign #REDITUDE. This includes annual management of image and product advertising - classic and online - as well as always-on communication.
Our approach
Generali's claim is to be a lifelong partner to its customers, to think and live insurance in a new way, and to make this the focus of its communication.
Together with the customer, we designed and created authentic, emotional storytelling by integrating regional factors such as employees, initiatives, services, and products. Starting with the new claim "We're all about You" to the promotion of local sustainability initiatives of Generali Austria.
The result
Strategic and long-standing cooperation
Merkle and Generali Austria are united by a strategic, long-standing cooperation as well as ongoing creative communication campaigns since 2020 on almost all communication channels.
The full-service needs of Generali Austria are also supported and covered by our international network.
