Due to improving the usability, Helvetia’s new digital brand identity focuses consistently on the customers.
The strategy 20.20 of the international insurance group aims at acting even more customer-centered, digital and agile. As a partner, we support Helvetia in the digital transformation of its online channels and create the base for a new and consistent customer experience. The digital appearance was redefined and a technically sophisticated customer portal was integrated into the website in order to address new customer groups and offer a better service for existing customers.
The website as a strategic touchpoint in the customer journey was revised in 2017 and consistently focuses on the users. The improved usability allows users to individually adapt offers and products. They are addressed according to their needs via product-related and editorial content.
The digitalization of the order process also means less manual processing effort - which has a positive effect on Helvetia's internal efficiency.
Following the relaunch of the brand presence, the task was to integrate a new customer portal for policyholders and pension fund policyholders into the website.
The degree of technical innovation in this project was extremely high. But in close cooperation, we took Helvetia to the next technological level.