Improving IATA’s digital efficiency through crafted Salesforce expertise.
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 260 airlines and 83% of total air traffic. As part of their digital transformation, Merkle DACH was challenged to design and implement a streamlined and automated solution to effectively support the mandates and business objectives of IATA Agency Management Programs and its customers worldwide. Merkle DACH was entrusted to deliver a Global Process, Global Technical Solution and Global Database, generating key benefits for IATA and its customers.
Thanks to Salesforce Communities & Merkle DACH, IATA is managing relationships with agency partners in a whole new way. Increasing internal efficiency, improving customer journey and reducing the risk on Agent Credit Management.