"Cooking and baking on a new level": With Influencer Marketing to more commitment in the Social Web
Kenwood Swiss AG is an internationally successful manufacturer of kitchen machines. On the occasion of its 70th anniversary, Kenwood launches a new cooking platform named “Kenwood Club Switzerland”, which offers all cooking enthusiasts various recipes and tips for cooking and baking with Kenwood kitchen appliances.
Merkle is supporting the launch of the platform with a nationwide influencer campaign to raise awareness of the club and attract new members.
The campaign aims to get more people interested in the diverse world of Kenwood food processors, to expand the community in the long term and finally to promote sales of machines and accessories.
With the guiding principle “Cooking and baking on a new level” we win local influencers from Switzerland who enrich the Kenwood Club with creative and inspiring content and encourage members to interact on the platform.
The focus is on user-generated content: Through long-term cooperation with the community and influencers, new content is constantly being produced and distributed via various Kenwood channels (newsletters, social media).