Digitalised contract process, optimised search and order-based pricing
KOCH supplies Swiss companies with fittings, tools and machinery, etc. from five production sites.
In order to meet its customers’ high demands for customised solutions and individual consultation, Koch has commissioned the relaunch of its B2B shop.
The aim is to develop a modern and future-oriented platform, which offers the specialist retail trade an optimised user experience. The focus will be on the ordering process, in particular, which is to be completely digitalised.
Apart from modernising the shop, Merkle is also organising the relaunch of the content management system (CMS) and product information management system (PIM). The tasks will range from strategic development and conception to the implementation of the design and technology.
We have taken the following approach for the new website: