Merkle creates an all-round user experience for websites and exhibitor search engines
With more than 2500 employees, Messe Frankfurt is one of the world’s leading trade fairs and active in 188 countries.
Messe Frankfurt seeks to give its customers and partners an optimal range of digital information and services. This also includes planning the relaunch of their website and exhibitor search engine.
As a full-service digital agency, we offer them support in terms of strategy and consultation, conception, user experience and design. We also technically implement the project.
One of the challenges this poses is being able offer different microsites for the various trade fairs, while at the same time providing a uniform, customer value-oriented brand experience for Messe Frankfurt.
The new concept of a responsive website focuses on a user-focused approach.