New platform connects all health-related services.
As Switzerland's largest retailer, Migros wants to position itself on the Swiss market with the initiative iMpuls as a healthcare provider. The focus is on the new digital platform, which provides the user with multivariate and exciting content for a healthier everyday life.
Another goal of Migros is to use the initiative to tap new customer groups. For the technical implementation of the health platform, the company again relies on Merkle as the implementation partner.
The agency Aperto is responsible for design and concept.
The new, responsive website has been available since the beginning of 2017 and links the entire range of Migros in the healthcare segment. The user receives daily impulses to live healthier: from simple, practical tips to profound background knowledge.
With its modern website, Migros has the best prerequisite for attracting new customers in the healthcare segment. Extensions of the platform are already planned.