RUAG. Website relaunch

New web presence underlines the competency as a modern technology company

At a glance

  1. 01The challengeEnabling digital transformation
  2. 02Our approachNew navigation concept and implementation of intuitive filtering options
  3. 03The resultThe new website presents RUAG as a modern technology company
RUAGCreated with Sketch.
  • Sector

    • Industry
  • Disciplines

    • Conception
    • User Experience & Design
    • Technical implementation
  • Year

    • 2017
  • Tech Stack

    • Drupal 8
  • Services

    • Experience Platforms

The challenge

The Swiss company RUAG is a producer and provider of technology applications in the aerospace sector as well as for security and defense technology.

At the moment RUAG is in a process of transformation from a traditional defence company to a modern, international technology company.

RUAG wants to convey this image via all digital channels and decided to do a comprehensive website relaunch.

Our approach

As a transformation partner we support RUAG strategically and conceptually by revising their web presence:

  • Realignment of product and service offers of the five divisions for the market segments space, air and land.

  • Implementation of Drupal 8 as content management system because of its high flexibility concerning the design of the pages.

  • Development of a new navigation concept and implementation of intuitive filtering options for a simplified information search.

The new website presents RUAG as a modern technology company.

Simple orientation and fast access to products.

Clear, vivid, responsive design for an intuitive usability on all devices. There is a clear focus for customers and job seekers: contact opportunities are available everywhere for getting in touch directly.
RUAG: Einblicke in die neue mobile Website

High degree of flexibility concerning design and further developments.

Thanks to the new CMS editors benefit from a high degree of flexibility concerning design and further developments. The multisite solution of Drupal furthermore enables the creation of the digital annual report and more microsites to come on the same technological basis with specified additional options and an attractive design.

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Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany