Eye-catching cross media campaign for high branding impact
In January 2015 Merkle launched an image campaign focused on direct insurances for its long term client smile.direct. After the successful implementation of this direct marketing campaign Merkle also developed a campaign focused on the product smile.car (car insurance) during the insurance switch period.
The campaign aimed to achieve the following goals:
In addition to a significant increase in the conversion rate of advertising media and a great positive response from the community, the integrated campaign showed measurable successes: