Eye-catching and differentiating: Merkle creates smart communication for the Swiss direct insurer
smile.direct is the innovative Swiss direct insurer. The company relies completely on digitisation and mainly offers its insurances online.
After many years of experience as the lead agency of smile.direct and following the successful implementation of the 2015 and 2016 autumn campaign we were asked to help the Swiss direct insurance company to achieve its communication goals in 2017. Based on the jointly developed guiding principle of “Good insurance – it’s so easy” was conceived as an effective, cross-channel campaign.
Our tasks consists of developing and implementing creative ideas for all channels – online and offline. The aim of the campaign is to address users in a customised way in every phase of the customer journey.
Our approach for the 2017 advertising campaign: