Replacing the existing CRM system and increasing targeted communication with STEFFL The Club members.
Like many department stores, the luxury department stores STEFFL is in a state of flux: in order to remain competitive, it is becoming increasingly important to be close to customers, both online and offline. STEFFL therefore wants a new CRM that will act as a single point of truth and thus store all customer and STEFFL The Club data. Rolled out centrally, it should form the basis for marketing automation. The goal is to increase customer loyalty and affinity to the brand in order to strengthen the customer relationship and become the "talk of town" in the shopping area. Merkle is supporting the STEFFL department stores in its digital transformation.