Merkle creates an interactive and emotional experience for Swiss insurance company.
Suva’s business has been based on trust and tradition for 100 years. The Swiss insurance company likes to celebrate this anniversary and generate appropriate attention for it.
Together with Suva we face the challenge of creating a digital experience along the history. We support our customer from the conception and content creation to the technical implementation.
Very important for the implementation is the realistic and web-optimized presentation of the facts – the user always in focus.
We decide on an iterative approach and rely on the continuous exchange of all project participants. Together with a historian and an archivist, we select the most important topics and set specific priorities. We divide the history into twelve story pages according to temporal and thematic dimensions. We make the preparation particularly efficient through working parallel on several stories and close cooperation with the historian in terms of content. The stories are rounded off by further pages created by Suva, which provide in-depth information on the events.
With a custom frontend we implement the project independently of the customer’s technology to focus on the content.