Personalized topic pages and offers for every target group
Swiss life is one of Europe’s leading provider when it comes to comprehensive financial and insurance solutions. The company wants to conduct personal dialogues with members of different target groups – teenagers who just finished school or pensioners, who might still have big goals with 75. The dialogues include topics like provision and living an autonomous life for a longer time.
Conception and development of AEM components, which categorize users into the nearest target group via a distance measurement algorithm.
Components are reusable and easily adaptable to other countries and business units.
Behaviour-based personalization directly in AEM.
Marketing options stay flexible when it comes to target-group-oriented personalized topic pages and product offers.