Merkle enables business updates every second with a new app
Tamedia is a leading Swiss media group. Its newspaper “Finanz und Wirtschaft” (FuW) has been published since 1928. With high-quality articles and information on Swiss companies, the financial markets and the economy, the company meets the high demands of its readers.
“Finanz und Wirtschaft” needs a channel that can be updated quickly. In addition a new medium is to be used to win a younger target group.
This is the right challenge for us: together with Tamedia we are developing an app with new content formats.
The development of the app focuses on the user. Therefore we have chosen the following approach: