Efficient implementation of the new brand platform
Since 2005 the Swiss consumer goods company Wenger belongs to Victorinox AG. In former times they were famous for manufacturing Swiss Army Knives, whereas nowadays they are specialized in producing luggage and watches.
Dynamic, modern and at home in the world’s metropolises – but careful not to forget its traditional Swiss roots: this is how Wenger wants to present its values and itself on the new brand platform on the web. As a long term full service agency partner of Victorinox, Merkle was asked to relaunch the website.
Focussing on an efficient implementation and using synergy effects we chose the following approach: