With Merkle and a new experience platform to pole position in sponsorship.
Since 2018, the technology group ABB has been title sponsor of the FIA Formula E. The partnership is intended to increase the acceptance of electric mobility in society and promote the development of innovative technologies.
In order to communicate the partnership, strengthen the brand and generate attention, ABB commissioned Merkle to develop suitable website.
The heterogeneous target group is a particular challenge. Motorsport fans, people interested in technology, ABB customers and employees are to be addressed in order to bring the pioneering spirit of the Group into the world.
Merkle has taken the following approach: