From strategy to marketing – together with you we develop a digital commerce experience for your customers
In the digital age, companies need new solutions to remain attractive for users and to win new clients. Merkle always is aware of the latest developments in E-commerce. We can help you create a system that is state of the art at all times.
As your project partner, we turn your vision into reality. We take a holistic approach: we bring together business objectives, customer needs and technical possibilities. Depending on your needs, we accompany you along the entire path from strategy to customer loyalty. Our Commerce team takes care of:
Whether B2C, B2B, B2B2C or D2C: We find the right E-commerce solution for every business case - with measurable success.
Would you like to figure out the opportunities and potential that e-commerce offers your company? Where are the first quick wins and which challenges need to be mastered? Then have a look at our "E-commerce Check-up". We would be happy to guide you through the topics presented in a personal meeting!
A successful E-commerce strategy puts the user in the focus. Therefore, the first question is: How do you reach your customers at the different touchpoints and what do they expect from your purchase? The answer is provided by corresponding analyses, interviews and user tests.
Based on the results, we identify the key elements for your sustainable success in E-commerce. Together with you, we develop the appropriate customer journeys. We identify the core processes in the background and work together to develop the optimal functional and technological system architecture for your E-commerce.
To ensure that the right target group sees your product at the right time, we rely on a suitable mix of different marketing activities. For example:
This way your products and services get the attention they deserve.
With the right E-commerce platform you can differentiate yourself from the competition and strengthen your own brand. There are many aspects to consider:
Our experts are perfectly familiar with all these from a creative, strategic and technological perspective.
We see Conversion Rate Optimisation (CRO) as an ongoing task. We use the following methods, among others:
To ensure that your relationship with users extends beyond their first order, we rely on various customer retention measures:
We also support you in generating and converting leads with a structured lead-nurturing process.
For B2B companies the digital transformation is often a technical and organizational challenge. But don't worry: special E-commerce solutions for the B2B sector support even complex purchasing decisions and meet high customer demands. B2B providers with an integrated E-commerce strategy and the right service approach strengthen their position in the market.
In the digital world, the following applies: the added value for customers is the basis for your sustainable success. With Merkle, you can turn your sites into a lead-generating service portal with an integrated CPQ (Configure Price Quote) process or even a fully transactional online store for your customers.