Lead generation with CRM

Many channels, numerous competitors and yet potential new customers choose your company. That sounds good? We will support you: whether it’s social media, e-mail or display marketing – all coming from the CRM strategy. We will focus on the needs of your target group ‒ which is the reason why they want to get in touch with you.

Show potential new customers the content that is guaranteed to arouse their interest ‒ on websites, social networks, various end devices and everywhere else. The advertising module allows you to go for personalised display advertising, social media ads and search engine ads according to the interests of your target group.

We’ll show you how it works: Merkle develops individual advertising and retargeting campaigns for you. We’ll concentrate on guiding your prospective customers throughout their journey. This is how we minimize wastage and turn prospective customers into customers.

Merkle will turn your brand or product into an experience through targeted digital communication. We will inform, inspire and awaken positive emotions ‒ emotions that users will from now on associate with your company.

Our holistic view for an unforgettable user experience: We accompany users through all touchpoints of the digital channels. Observe, interview, test, create personas and align your digital communication via your website, social media, e-mail, etc. with them.

This way your brand message has its finger firmly on the pulse of your target group.

Have you already gained a lot of information about your potential customers? Then you need to use lead scoring to assess and evaluate them correctly. This way you bring the people behind the data to life and make them into your customers through a good, lead-nurturing process.

To ensure that the entire process is neither manual nor arbitrary, we will help you to develop a lead management concept.

Collecting user data is a thing of the past; today you use it to acquire new customers.