Data Science: Driving your digital business

Make use of Big Data, Predictive Analytics and Machine Learning for your digital success

Data Science by Merkle

  1. 01Added value thanks to Data ScienceA decisive factor for success: data is more than just a trend
  2. 02Our offer for youData Science expertise – from strategy to automation
  3. 03Strong partners For precise data analyses

One step ahead of the competition thanks to Data Science

Data is the gold of digital business. The key is to extract usable information from the wealth of data collected and to use it to make the right decisions for your business. If you know what your customers want, you can adapt your offer perfectly to their wishes – and strengthen your own market position.

Therefore you need to process, consolidate and enrich your data. Merkle can help you do this: we can show you how to easily and efficiently use insights from data for your operational business. From strategy to automation, we will guide you on your path to a successful, data-driven organisation.

Maximise the value of your data with Merkle

Thinking ahead – your roadmap to being a data-driven organisation

With a clear vision in mind for a well-structured data-driven organisation, our Data Science experts will analyse your challenges and current opportunities and derive concrete Data Science applications for your company from this.

Based on the most important applications, we will develop the best possible target image for you – from a technical, economic and customer-centred point of view.

In addition, we will identify the next relevant steps to close possible gaps in your target image. This is how we create your personal roadmap to a data-driven organisation.

Namics vernetzt Prozesse und Daten smart miteinander.

Being innovative thanks to Data Science

Use Data Science to fully exploit the value of your data and grow as a business. Whether you wish to optimise individual business areas or develop new business models, our interdisciplinary teams will support you. Based on statistics, Predictive Analytics or Machine Learning, we can, for instance, develop the following for you:

  • mathematical models that predict customer fluctuation
  • attribution models that show whether your customer-oriented measures are effective
  • mechanisms to give you recommendations for the next-best actions.

In addition, our experts will work with you to develop new, data-driven products and services. We will combine our know-how in Data Science with your industry expertise. So that you can achieve your goals in the best possible way.

Namics nimmt einen Big Data-Toolcheck vor

Data integration for more efficiency

Developing goal-oriented Data Science models is only the beginning. It is important to be able to − as far as possible − automatically supply your models with data and to update them.

Merkle will be taking this crucial step with you: we will identify the appropriate technical solution for integration and optimally link your models to your source and target systems. This way you can derive conclusions from your data automatically and on a regular basis.

You will benefit from our expertise in programming on the Big Data Tech Stack, interface solutions and the integration of data in digital marketing platforms such as SAP, Salesforce and the Adobe Experience Cloud.

Data Maturity − our analysis
Merkle conducted an analysis to examine how well companies in Germany and Switzerland use the value of data. To achieve this we have developed our own model with which we can assess the degree of maturity of digital data analysis – i.e. data maturity. We can also use the analysis to determine how data maturity affects the success of a company.

Strong partners for your Data Science applications:

Experience Data Science. Current client projects