Make use of Big Data, Predictive Analytics and Machine Learning for your digital success
Data is the gold of digital business. The key is to extract usable information from the wealth of data collected and to use it to make the right decisions for your business. If you know what your customers want, you can adapt your offer perfectly to their wishes – and strengthen your own market position.
Therefore you need to process, consolidate and enrich your data. Merkle can help you do this: we can show you how to easily and efficiently use insights from data for your operational business. From strategy to automation, we will guide you on your path to a successful, data-driven organisation.
With a clear vision in mind for a well-structured data-driven organisation, our Data Science experts will analyse your challenges and current opportunities and derive concrete Data Science applications for your company from this.
Based on the most important applications, we will develop the best possible target image for you – from a technical, economic and customer-centred point of view.
In addition, we will identify the next relevant steps to close possible gaps in your target image. This is how we create your personal roadmap to a data-driven organisation.
Use Data Science to fully exploit the value of your data and grow as a business. Whether you wish to optimise individual business areas or develop new business models, our interdisciplinary teams will support you. Based on statistics, Predictive Analytics or Machine Learning, we can, for instance, develop the following for you:
In addition, our experts will work with you to develop new, data-driven products and services. We will combine our know-how in Data Science with your industry expertise. So that you can achieve your goals in the best possible way.
Developing goal-oriented Data Science models is only the beginning. It is important to be able to − as far as possible − automatically supply your models with data and to update them.
Merkle will be taking this crucial step with you: we will identify the appropriate technical solution for integration and optimally link your models to your source and target systems. This way you can derive conclusions from your data automatically and on a regular basis.
You will benefit from our expertise in programming on the Big Data Tech Stack, interface solutions and the integration of data in digital marketing platforms such as SAP, Salesforce and the Adobe Experience Cloud.