Capture data correctly, interpret it correctly and make the right marketing decisions
Kerstin Raitl, Service Line Director Marketing Services, Merkle
Oskar Stenzel, Regional Sales Director Central Europe, Datorama
Successful marketers know more because they have their data under control. Because one thing is certain: data-based marketing paves the way to success.
But what tactics do successful companies use when it comes to data-driven marketing? What do you need to do to make your data work for you? What dos and don'ts apply to your analytics and data dashboards?
In our webinar "Analytics unchained" we have answered these and other questions together with our partner Datorama.
If you want to click through the slides again, you can do so here.
Matching the topic Datorama also has the Marketing Intelligence Report for you: "Data, Growth and the New Task of Marketing".