Merkle Hands-on Session: Would You Like a Little Sitecore With That?
Having a Sitecore site is great. You can manage content in a central location and have access to marketing features such as personalization, A/B-testing and marketing automation. But what if you want to integrate Sitecore with other (non-Sitecore) sites in your environment? You might want to track a contact on a Wordpress blog, use Sitecore content in your portal, or trigger a goal from a survey platform.
In this hands-on session, Markus Klimmasch, Lead Sitecore Solutions at Merkle, shows how you can achieve this with Federated Experience Manager (FXM) and gives you an overview of its capabilities.