Designing a strategic approach to your data is a key foundation of your brand, but has the ability to establish better trust with your customers. Find out why a data sustainability strategy is important for your business and how to start putting it into practice.
The volume of digital information stored in data centres is growing. It currently accounts for 2% of global electricity consumption. And by 2030, that number could quadruple, according to Bloomberg. The situation urgently calls for change. Existing 'big data' must be transformed into sustainable data. And that means one thing - moving from quantity to quality.