Understand the impact of the coming loss of 3rd party cookies on users' privacy and what it could mean for your business.
Following increased concerns by the public on the topic of internet privacy, third-party cookies are now deemed too invasive and obscure from the customer’s perspective. The intention is to usher a new era where customers will enjoy greater control over what they share online and have a more transparent relationship with business and publishers alike; but what will be the resulting impacts on brands and publishers that are currently leveraging third- party cookies to customize their users’ experience? What are the approaches that will allow brands to come out on top of this industry shift?
It’s time to take this opportunity to reimagine a more personalized, human online experience combined with greater control, transparency, and respect for privacy.
Learn how first party data, identity strategies and technology can help you to come out on top of this industry shift.