Just copy the article from your customer magazine to the web? That' s not a good idea! The reason is that people read differently on a screen than they do on paper. Most of the time, they only skim the information. That's why it's important, for example, that the crucial message comes right at the beginning. This text structure is also known as an inverted pyramid. Background information, on the other hand, is only revealed at the end of the text.
You should also keep your sentences as short and simple as possible, as the attention span of users is much lower. Always put the main information at the beginning. Insertions with commas or dashes should be used sparingly, as they are usually not understandable at first glance.
If we stick to the example of the customer magazine, you should shorten and simplify sentences and leave out unnecessary information. Instead, you can add subheadings, bullet points, keywords, and multimedia content. Learn more about this in the next sections.