Social Media Marketing trends.
Social Media is establishing itself in the digital marketing mix: companies are increasingly relying on professional campaigns. These are based on strategies with validated targets and sustainable, data-driven methods. More than half of the companies create these in-house. Agencies are often in charge for the implementation. One third of the respondents have external campaigns planned, content created or monitoring and analytics carried out. Almost 90 percent of the companies surveyed use Facebook – regardless of company size and industry. Nearly half of the respondents use the business platform LinkedIn, which thus overtakes Xing. Just as many companies use Twitter. Instagram, YouTube and Pinterest play a minor role.