Merkle has expanded its service portfolio with Interaction Studio approval for Salesforce Marketing Cloud.
The new recognition is a result of the expertise and professional skills of Merkle's SFMC implementation team which is based in the Czech Republic and serves primarily the emerging markets in the EMEA region as well as Austria.
"Real time personalization at scale brought by Interaction Studio to Salesforce ecosystem definitely has the potential to reshape marketing processes in many organizations. I’m proud that we are one of the very few officially accredited Salesforce Partners to lead IS implementations and help our customers to further enhance their marketing programs,” says Justinas Pesliak, Salesforce Marketing Cloud Practice Manager at Merkle. Interaction Studio, previously known as Evergage, is a powerful tool that helps you improve and personalize customer experience across numerous touchpoints. With Interaction Studio, you can identify specific customers from a pool of anonymous individuals, build and maintain unique customer profiles, monitor their activity across various communication channels, capture important customer data and design truly personalized 1-to-1 campaigns that drive customer engagement.
AI-driven algorithms help automatically segment customers, recommend the ideal products to them, suggest next best actions, and improve their experience throughout the entire journey.
"Interaction Studio from Evergage is a next generation customer experience platform, one that not only collects and analyses data, but also acts in real-time. With Salesforce official recognition, I am now more confident in sharing one-to-one communication strategy with our clients to lead the implementation and deliver highly personalized campaigns," says Ekaterina Obolenskaya, Data and Identity Lead in Merkle.
Read more about Interaction Studio capabilities and customer identity management in the team’s Marketing Cloud blog.