- The topics: From data-driven marketing to leadership and business innovation
- Danone, Siemens, AMAG and many more gave insights into success stories as well as challenges in implementation
- The well-known science journalist Ranga Yogeshwar and Prof. Dr. Heike Bruch from the University of St. Gallen took a look into the future
- Around 160 participants over three days
Zurich / Frankfurt, 30 October 2020
Yesterday, the eleventh Smart Business Day of the full-service digital agency Namics - A Merkle Company came to an end – this year purely digital and spread over three days. Under the motto "Data-driven Transformation", the focus was on data-driven marketing, leadership and business innovation from 27 to 29 October. Speakers from international companies and academia (Danone, Siemens, AMAG Group, dentsu, University of St. Gallen) spoke about the profitable use of data, modern leadership in an agile environment and new digital business models. The closing speech was given by science journalist Ranga Yogeshwar, who took a look into the digital future.
In this extraordinary year, the symposium took place purely virtually for the first time. The speakers were connected via live stream. The transmission with moderator Tim Dührkoop took place live from a studio in Thurgau and reached around 160 participants from Switzerland and Germany. During the presentations, they were able to interact in the chat, address their questions to the speakers or use the virtual networking in direct exchange with each other. The Smart Business Day is one of the most important information platforms on the digital transformation in Switzerland and has been held annually since 2009.