Dentsu unveils the launch of Merkle in the DACH region

Dentsu has unveiled a new customer experience management (CXM) company in the DACH region, combining its data and analytics capabilities, with its CRM, commerce, media and digital experience services. The business will be branded Merkle. 

The launch of the business is a significant step in Merkle’s EMEA regional growth strategy. It adds capability and footprint to its existing CXM services, to support clients to deliver the total customer experience – across every interaction a consumer has with their brand.  

The business comprises 1,200 CXM specialists, providing expertise in customer experience strategy and consulting, user experience design, CRM, data management, commerce, mobile, content management systems (CMS), adtech and martech platforms. 

It will operate in Germany, Austria and Switzerland with offices and capabilities in Czech Republic, Serbia and Portugal. At the same time, they have access to Merkle's regional EMEA network of over 3,400 employees in 14 countries.  

The business further strengthens Merkle’s alliance partnerships with global technology providers Salesforce, Adobe, Microsoft, Sitecore and SAP in the region, through its end-to-end solutions across consultancy, implementation and managed services. 

Patrik Gamryd, CEO of Merkle DACH and the CEO of dentsu Switzerland, said: "This is an exciting time to bring Merkle’s data transformation capabilities together with our digital transformation services to deliver the total customer experience in the DACH markets. I look forward to bringing this enriched offering to our clients.” 

Margaret Wagner, EMEA president, Merkle and dentsu’s CXM Service Line, said: “Merkle’s DACH business expands our existing business in Germany, Switzerland and Serbia, and launches us into the new markets of Austria, Czech Republic and Portugal. This positions Merkle as a leading customer experience management partner in the DACH region.”   

Ulrike Handel, CEO dentsu Germany & DACH: "With the merger of the two agencies, our DACH region is becoming even more relevant. Merkle DACH is therefore offering our customers a concentrated and enormously attractive range of consulting and services in the area of customer experience management (CXM). Additionally, alongside dentsu and this important step, we are now positioning ourselves as one of the most important players for digital transformation in the region."