Merger and rebranding of the leading digital agencies Isobar Switzerland and Namics.

Dentsu announces the launch of Merkle in the DACH region: Merger and rebranding of the leading digital agencies Isobar Switzerland and Namics.

Geneva/Zurich/Frankfurt, 11 November 2020: The two leading full-service digital agencies Isobar Switzerland and Namics – A Merkle Company announce their merger today. Organisationally, the merger will take effect on 1 January 2021, with the rebranding to Merkle to follow in the first quarter of 2021.  

The merger brings together two leading digital transformation companies in the DACH region, creating a unique offering in the market in the areas of technology, data, CRM and digital transformation consulting. The new company will operate under the name 'Merkle', dentsu's leading brand for Customer Experience Management (CXM). Patrik Gamryd, former CEO Isobar Switzerland, will lead the new organisation in the DACH markets.  

Merkle is a global leader in technology, data and customer experience management and part of dentsu International. Full-service digital agency Namics, which has extensive digital consulting, creative, commerce and customer experience expertise in the German and Swiss markets and a leading quality centre in Serbia, became part of Merkle in November 2018. Isobar Switzerland was formed in 2017 from the dentsu acquisition of Blue-Infinity, a leading digital transformation and technology agency with offices in Switzerland and leading quality centres in Portugal and the Czech Republic. In 2019, the company became Isobar.   

The merger and rebranding to Merkle creates a company with over 1200 digital specialists. The two organisations complement the competence and expertise of Merkle's extensive offerings in the field of customer experience transformation and provide additional scalability in business transformation strategy, digital consulting and technology implementation. The merger also opens up new perspectives and development opportunities for the employees of both companies. 

Patrik Gamryd, CEO of the dentsu CXM Line of Business in DACH.

Patrik Gamryd, CEO der dentsu CXM Line of Business in DACH

"I am delighted to lead the merger and form our two companies into a unified organisation. By joining forces and leveraging synergies, we will consolidate our position as the leading agency in Switzerland and build on our already strong position in Germany and Austria. With our complementary offerings and expertise, we will take the added value for our clients to the next level."

Florian Heidecke, Chief Client Officer and Integration Lead Namics.

Florian Heidecke, Chief Client Officer und Integration Lead Namics

"The merger opens a new chapter for both companies and allows us to combine the strengths of Namics and Isobar Switzerland. I am pleased that we will be able to offer our clients an even more comprehensive service offering around customer experience transformation and maximum scalability. A specially created integration team from Isobar and Namics will design and accompany the merger process. In this way, we will ensure the best possible and, above all, joint transition to a new organisation."

Margaret Wagner, new Merkle President and CEO of dentsu's CXM Line of Business in EMEA.

Margaret Wagner, neue Merkle-Präsidentin und CEO der CXM Line of Business von dentsu in EMEA

"Bringing together Namics and Isobar Switzerland's expertise in digital consulting and customer experience with Merkle's data, technology and analytics capabilities in EMEA creates a powerhouse for customer experience management. This represents a significant scaling of our customer experience transformation capability, not only in the DACH countries, but also to strengthen our offering in the EMEA region. With Patrik at the helm of this unified company, I'm excited about the opportunity to support our DACH clients on their transformation journey."

Ulrike Handel, CEO of dentsu Germany & DACH.

Ulrike Handel, CEO von dentsu DACH

"The merger of our two strong agencies opens up new opportunities for our business in the DACH region and especially for our clients. We can thus offer our clients an even more attractive range of consulting and services and thus more comprehensive CXM solutions. With the concentrated competence and performance of 1,200 enthusiastic digital experts, we have great potential and will become one of the most important players in the field of customer experience transformation in the DACH market."

Press release and picture material for download.

Patrik Gamryd, CEO der dentsu CXM Line of Business in DACH

Picture Patrik Gamryd

Florian Heidecke, Chief Client Officer und Integration Lead Namics

Picture Florian Heidecke

Margaret Wagner, neue Merkle-Präsidentin und CEO der CXM Line of Business von dentsu in EMEA

Picture Margaret Wagner

Ulrike Handel, CEO von dentsu DACH

Picture Ulrike Handel

Logo Merkle

Logo Merkle

Patrik Gamryd, CEO der dentsu CXM Line of Business in DACH

Short biography Patrik Gamryd

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Sabrina Schöttler
Sabrina Schöttler, Communication Manager