Matthias Heft is Senior Principal Consultant for Digital Vision & Transformation

Heft has over 20 years of experience in digital transformation, communication and consulting.

Frankfurt, May 11st 2022 – Merkle – a dentsu companya data-driven full-service agency for customer experience management (CXM), recruits Matthias Heft as Senior Principal Consultant for consulting in the area of Digital Vision & Transformation.

The graduate industrial engineer looks back on positions as Managing Director at Grey Group and RTS Rieger Team, as well as Chief Digital Officer & Head of Customer Consulting at bilekjaeger, among others.

Top-class consultant support for the digital transformation

Heft has been contributing his extensive experience with international agencies to Merkle's Digital Vision & Transformation strategy consulting team since May 1, 2022. Under the mission statement "Turning vague potential into a precise value path, advancing companies into sustained digital leaders", the team works with its clients to ensure customer-centric digital services, optimize business processes and actively shape the digital future with innovative solutions. Heft reports to Torben Buchhorn, Market Lead Germany, Digital Vision & Transformation.

As a Senior Principal Consultant, Heft is responsible for consulting clients on communicative, process-related and technical aspects. He is also responsible for developing digital business strategies and translating them into transformation processes.

Expertise for Digital and CXM

Merkle recently reorganised the Digita Vision & Transformation team and set it on a growth path under Market Lead Germany Torben Buchhorn to address customer experience management with strategic business consulting on a holistic level.

Daniela Stofer, Managing Director Merkle Germany, on the new hire:

Managing Director Daniela Stofer

„We are delighted to have such a top-class digital expert as Matthias on board, with more than two decades of experience. Our clients will benefit from his consulting expertise, as he works with them to create visions and accompanies them holistically on their digital transformation journey.“

Torben Buchhorn, Market Lead Germany, Digital Vision & Transformation:

Torben Buchhorn, Market Lead Germany, Digital Vision & Transformation at Merkle

„With Matthias, we have gained an accomplished customer experience strategist for our growing consulting team. In addition to Matthias' thought leadership in shaping successful digital transformation, I am also looking forward to his contribution to the continuous development of our business consulting services.“

Matthias Heft is looking forward to providing customer consulting services entirely in line with the mission statement:

Matthias Heft, Senior Principal Consultant für Digital Vision & Transformation bei Merkle

 „My role at Merkle is all about enabling great brand experiences based on deep data insights. With a consulting approach based on transforming a vague potential for change into a concrete value proposition, as part of the Merkle Digital Vision and Transformation Team I want to help companies excellently master their transformation tasks as Digital Leaders.“