Zurich, 22. November 2022 - Digital agency Merkle – a dentsu company becomes a partner of the Best of Swiss Apps and Best of Swiss Web industry awards in Switzerland. Merkle will be committing to the two events for three years starting in 2023.
The Best of Swiss Apps and Best of Swiss Web industry awards welcome a new sponsoring partner on board: Merkle Switzerland. The digital agency for customer experience management (CXM) will support the two award ceremonies for three years starting in 2023.
"After many years of successful cooperation both behind and in front of the scenes of the awards, we are now making our partnership official. We look forward to working together over the next few years as part of the partnership to shine a spotlight on many exciting Swiss digital projects and contribute to the further development of this important award platform for the Swiss market."
The agency Merkle Switzerland was established in 2021 from the merger of the agencies Isobar and Namics and is headquartered in Zurich. The company has several offices in Europe. The data-driven digital agency specializes in optimizing personalized and cross-channel customer experiences. 1,800 employees in the DACH region (15,000 employees worldwide) develop personalized marketing strategies and campaigns for their customers. Since 2016, the digital agency has been part of the Dentsu International network and has since become the largest brand within the group.
Merkle and Namics play an important role in the history of Best of Swiss Apps and Best of Swiss Web. On the one hand, employees are and have been active in the juries and have helped with great commitment to further develop the awards and keep them up to date. On the other hand, Merkle has submitted its own projects for review every year and has regularly won outstanding awards. "The fact that we can now intensify our cooperation within the framework of this sponsoring partnership and for the benefit of the entire industry makes me all the more pleased," says Heinrich Meyer, Managing Director of Best of Swiss Web.
The Best of Swiss Web Award has been recognizing outstanding web projects every year since 2001. As part of the Best of Swiss Apps Awards, outstanding mobile and web apps have been honored annually since 2013. The awards go to projects commissioned by Swiss companies or developed for Swiss companies. Best of Swiss Apps and Best of Swiss Web set quality standards and promote transparency in the Swiss app, software, mobile and web industry.
The call for entries for the Best of Swiss Web Award 2023 will start on November 30, 2022, and projects can be submitted until March 2, 2023. The award ceremony will take place on May 10, 2023.
